The “People Trends 2025” study by the e.Institute of Evermonte Executive Search / AltoPartners Brazil explores the key transformations expected in the field of Human Resources (HR) in Brazil and globally by 2025. The report, based on extensive research and interviews with HR leaders, highlights several critical trends, challenges, and shifts shaping the HR landscape.

Key Findings and Trends:

1. HR’s Strategic Shift

• HR departments are still largely focused on administrative tasks rather than strategic initiatives.

• 78% of HR leaders wish to focus more on people-centered strategies rather than operational work.

• There is a growing push for HR to play a more strategic role in leadership and decision-making.

2. Technology and Digital Transformation

• AI and automation adoption remains limited, with only 12% of HR leaders fully exploring AI’s potential

• 60% of companies lack a clear vision for implementing AI in HR.

• Digitalization is expected to make 20-30% of jobs obsolete in the next 5-10 years.

3. Workforce and Talent Management

• A shortage of skilled professionals is a growing concern, with companies struggling to fill new roles.

• 46% of HR professionals have been in their roles for less than two years, highlighting high turnover.

• Employee Value Proposition (EVP) is increasingly crucial, with 61% of HR leaders focusing on improving workplace well-being and benefits.

4. New Work Models

• Hybrid work remains dominant in HR, with 51.9% of HR leaders adopting this model.

• Many companies are reconsidering full remote work due to cultural and engagement challenges.

• 71% of organizations plan to maintain or expand hybrid and remote work.

5. Upskilling and Reskilling

• 60% of professionals will need reskilling by 2027 to keep up with market changes.

• Continuous learning in data analytics, AI, and leadership is becoming a priority.

6. HR Leadership Challenges

• 70% of HR leaders expect increasing difficulty in attracting and retaining talent.

• HR professionals face high stress levels (87%) and burnout (83%).

• HR departments struggle with limited budgets and a lack of digital skills.

7. The Role of HR in Corporate Leadership

• The presence of HR professionals in Board positions has increased from 2.1% in 2019 to 6.4% in 2024.

• Companies are recognizing HR’s role in leadership, particularly in areas such as diversity, inclusion, and employee experience.

8. Evolution of People Management

• Greater horizontalization of HR processes is expected, reducing rigid hierarchies.

• Temporary project-based work and cross-functional collaboration will become more common.

Conclusion

By 2025, HR will need to embrace technology, strategic leadership, and personalized employee experiences to remain competitive. Companies that fail to adapt to AI, flexible work models, and talent development may struggle to attract and retain top talent. The HR function is evolving from an administrative role to a key player in business strategy and workforce transformation.

Download and read the full People Trends Brazil 2025 here