Silvia Azzali, born in 1971, was appointed as CEO of Wolford starting on 1 June 2023 and after Executive Board Member of the company since 1 November 2019, where she was responsible of the Sales & Merchandising, Marketing, Branding and Design and promoted from her former position as Global Sales & Merchandising Director at Wolford.

In 2011, Ms. Azzali joined Wolford as Managing Director for South Europe and moved on to Head of International Wholesale. She left for Ermanno Scervino to serve as its Global Retail, Online & Franchising Director (2016 - 2018). Before returning to Wolford in January 2019, she worked as Head of Global Retail & Franchising with Moschino.

Silvia Azzali looks back at a long career in beauty and especially in the field of fashion, starting as Head Hunter & Mystery Shopper for Trevisearch Milan (1998 to 2000). In 2000 & 2001 she worked for Gucci in Recruitment & Training, then moved on to Dolce & Gabbana as Europe Retail HR Manager (2002 - 2004).

Following her HR positions, she decided to focus on sales and gained experience with brands such as Trussardi in Retail Management (2005 - 2007), L’Occitane en Provence as Country Manager Italy (2007 - 2009) and La Perla as Retail Director Europe & Worldwide Top Doors (2009 - 2011).

Originating in Italy, Silvia Azzali studied Philosophy at the University of Parma in 1991 and received a scholarship for a Master’s degree programme in HR Management in Milan in 1996.